If you build it, employees will come

Who are you, as a company? The overall company brand defines the quintessential qualities of the organization, at large, that is directed to both the general public and all stakeholders, including customers, clients, strategic partners, investors and/or regulators. Employer branding, on the other hand, targets job seekers and employees. It zooms in on the workforce and […]
Pay will attract, culture will retain

The current labor shortage is proving to be one of the most severe and costly impacts of the pandemic. Economists have indicated that a labor shortage was inevitable due to the aging and retirement of the Baby Boomers, but the pandemic has accelerated it. As we navigate these unprecedented times, employers are looking for creative […]